Brand Risk

Helping the Planet—As Long as It’s Convenient

Roshani Ravi discusses the current risk conditions and operational conditions facing Coca-Cola after the beverage company was named the world’s largest polluter of plastics for the third consecutive year in 2020. The enterprise faces significant levels of reputational, environmental, operational, and compliance risks. Taking into the larger negative implications of environmental pollution, the author argues for Coca-Cola to take deliberate actions to improve conditions and mitigate future risks.

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