Connor Tatman discusses the risks facing the picture-sharing application Instagram, a social media giant, as it explores ways to balance the mental health of its users and the way it currently generates its revenue, namely advertisement through direct sponsorship and marketing via social media influencers. If Instagram shifts its user experience away from “likes” being publicly visible, it must consider a number of potential risks to its current business model. The author identifies some of these risks, and potential steps to mitigate that exposure.