Greyson Fields discusses the potential rewards and numerous risks Amazon faces as the technology firm pursues the implementation of Prime Air, an ultra-fast e-commerce delivery solution. The successful operationalization of Prime Air will result in the speedy delivery of consumer goods via drones—but to achieve this, Amazon will need to mitigate public safety risks, physical property damage risks, and system integration and process coordination risks. Recommendations include applying the RACI tool—at a large scale—to increase the likelihood of Amazon succeeding in this innovation effort.